Privacy Policy

Effective Date: 25th March 2024

Purpose & Contents:

Thank you for using our App simpli5.  This Privacy Policy explains how we collect, use, and protect your personal information when you use our App and avail yourself of our services. We are committed to safeguarding your privacy and ensuring the confidentiality of your personal information. Please read this Privacy Policy carefully to understand our practices regarding your personal information.

Information We Collect:

1.01 Personal Information: We may collect personal information that you provide to us voluntarily, such as your name, address, contact details, date of birth, and any other information you provide when you use our App or engage with our services.

1.02 Non-Personal Information: We may collect non-personal information automatically when you visit our App, including your IP address, browser type, operating system, and the pages you visit. This information is used for statistical purposes and helps us enhance our App and services.

1.03 Camera
Information Collected – We may require access to camera to enable you to submit your selfies and to upload photos or documents on the Platform.

 Purpose – Camera access may be requested to enable you to have a smooth onboarding process or  in case you wish to upload any photo or document on the Platform to avail any of the product features or services on the Platform. 

1.04 Microphone

Information Collected – We may require access to microphone to make certain features & facilities available on the Platform.

Purpose – Microphone access may be required for adding voice messages to the greeting features or transactions on the passbook or any such similar features on the app.

1.05 Screen sharing

Information Collected – We may request for sharing your screen to avail some of our personal assistant features on the app or similar features.

Purpose – The Platform allows you to reach out to our dedicated agents to seek assistance for various purposes such as booking a cab through mobile phone, ordering food etc. For providing this assistance, the agents may request you to share your screen with them or seek your permission to share their screen with you.

1.06 Phone Number

Information Collected – We may collect a unique mobile number provided by you at the time of signup. This is unique for each account on the Platform

Purpose – This information is required to provide you access to your profile on the Platform. We will use this to communicate with you about our products and services, contests from sponsors or advertisers.

1.07 Device Information

Information Collected – We may collect information about your device such as mobile device, model number, hardware model, operation systems/version, network connectivity, carrier details and other similar information.

Purpose – These details may be required to ensure that you have the latest version of the Platform mobile application, receive application updates, to prevent frauds such as suspicious logins behaviour and to allow the Platform application to perform consistently.

1.08 Location Information

Information Collected – We may collect geolocation information such as your IP address, location access or similar details

Purpose – These details may be requested for proper functioning of certain services/product or features and will also help in fraud check/behaviours.

1.09 Contacts

Information Collected – We may request for access to your contacts to enable you to avail certain product features or services.

Purpose – This will help us smoothen the process of adding a family member and/or other services during the onboarding journey.

1.10 SMS

Information Collected – We may request for access to your SMS to enable you to avail certain product features or services.

Purpose – This will help us smoothen the process of intimating your family member/caregivers and/or other members selected by you during the onboarding journey journey for reaching out in case of emergency.

1.11 Call

Information Collected – We may request for access to your dialer to enable you to avail certain product features or services.

Purpose – This will help us smoothen the process of enabling calls to your family member/caregivers and/or other members selected by you during the onboarding journey for reaching out in case of emergency.

1.12 Others

Information Collected – As may be explicitly required & and consented by you from time to time.

Use of Information:

2.1 Personal Information: We may use your personal information to:

  1. Provide the services you have requested.
  2. Communicate with you about your services and respond to your inquiries.
  3. Customize and improve our App and services.
  4. Send you important updates, newsletters, and promotional offers (with your consent).
  5. Comply with legal obligations and enforce our terms and conditions.

2.2 Non-Personal Information: We may use non-personal information for analytics, research, and to improve the functionality of our App. This information helps us understand user preferences, identify trends, and optimize user experience.

Information Sharing:

3.1 Service Providers: We may share your personal information with trusted service providers who assist us in delivering our services opted by you. These service providers are contractually obligated to handle your personal information securely and only use it for the specified purposes.

Tech Partners/Service Providers –  We may share your information with our technology partners/IT service partners which enable the smooth functioning of the Platform. E.g. Cloud space service provider such as AWS, Google Cloud, messaging service providers, data centers etc.

Marketing & Sales Partners – We may share your information with our marketing agency, data analytics companies & sales partners for the purpose of improving the overall Platform product and/or services offering. E.g. For conducting survey for new products/features, for promotional offers/campaign by our partners etc. 

Regulatory / Legal institutions – We may share your information with any governmental or regulatory authority, if they demand so. This is required for being compliant with applicable laws or for supporting in any investigation. E.g. sharing information with police officials for an ongoing investigation

3.2 Legal Requirements: We may disclose your personal information if required by law, court order, or governmental authority.

3.3 Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your personal information may be transferred to the acquiring entity or new owner, subject to the terms of this Privacy Policy.

How long we retain your data

Depending on the data collected, it can be retained for different periods. Some of the data is stored for a longer period, due to regulatory requirements such as transaction data, details of product/services availed etc., for business & legal purposes such as resolving any complaints, defending any claims against us, complying with the legal requirements for preservation of the records.

Your Consent, Deletion of Personally Identifiable Information (PII) :

4.1 Your acknowledgement: All information disclosed by You shall be deemed to be disclosed willingly and without any coercion. No liability pertaining to the authenticity / genuineness / misrepresentation /fraud / negligence of the information disclosed shall lie on Us nor will We be in any way responsible to verify any information obtained from You.

4.2 Withdrawal of consent: You may choose to withdraw Your consent provided hereunder at any point in time. You may do the same by visiting Settings Icon on your mobile phone and choosing the settings for the desired function.

4.3 Request for deletion of PII: In case you request for deletion of your PII, please note it will be deleted with 7 days from the date of submission of your request on the link so provided for the same.

In case You do not provide Your consent or later withdraw Your consent, or request for deletion of your PII data, we request You not to access the Platform, Content or use the Services. We also reserve the right to not provide you any Services and/or Content on the Platform and/or features of the Platform once You withdraw Your consent. In such a scenario, We will delete Your information (personal or otherwise)or de-identify it so that it is anonymous and not attributable to You. In the event, we retain the Personal Information post withdrawal or cancellation of Your consent, it shall retain it only for the period permitted under applicable laws.

4.3 Access to deletion of Your Personal Information may be denied or limited by Us if it would violate another person’s rights and/or is not otherwise permitted by applicable law.


We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no data transmission or storage system can be guaranteed as 100% secure.

Third-Party Websites:

Our App may contain links to third-party websites for your convenience. We do not endorse or control the content or practices of these Websites, and this Privacy Policy does not apply to them. We encourage you to review the privacy policies of any third-party Apps you visit.

Your Rights:

You have the right to access, update, and correct your personal information. You may also request the deletion of your personal information, except when we are required to retain it by law. To exercise your rights or for any privacy-related inquiries, please contact us using the information provided below.

Changes to the Privacy Policy:

We reserve the right to modify this Privacy Policy at any time. Any updates or changes will be posted on our App with the updated effective date. We encourage you to review this Privacy Policy periodically for any changes.

Governing Law and Jurisdiction

This Privacy Policy will be governed by and construed in accordance with the laws of India and subjected to the exclusive jurisdiction of Courts of Mumbai.

Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:   We appreciate your trust in us and are committed to protecting your privacy.